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LET'S BE
CLEAR
BRAND
WE ARE
RESPONSE
From Direct Mail to Email to DRTV, our experts marry the best of brand advertising and the best of direct response, simultaneously delivering on both. We’ll help you acquire profitable customers today while building brand preference over time. It’s a delicate balance of the emotional and the rational, combining brand imagery and brand positioning with clear features and benefits, offers and strong calls to action. And we thrive on it.
COMMERCIALS
WE MAKE
Rapid productions that are highly efficient and deliver high value Our in-house production and post-production company, Graphite Films, produces high-quality commercials and video content designed for use on television, streaming, and digital platforms. We’ve streamlined the production process to produce multiple commercials in a single shoot and eliminate third-party markups for beautiful yet cost-effective creative for a wide variety of budgets.
INTEGRATED
AND FULLY
CAMPAIGNS
Our omnichannel approach ensures brand consistency across your channels and platforms Focused on performance, we deliver best-in-class, relevant experiences based on understanding your audience; who they are, what they want, and when and where they engage. We know the “when” and “where” are critical to success. That’s why we have in-house media planning and buying, to move quickly and efficiently — coordinating marketing efforts to drive success at every touchpoint.
WE TEST
FOR WHAT
MAKES
SENSE
We believe in risk mitigation By testing multiple creative messages simultaneously on air or in any media, the winners and losers can be quickly identified, and when media dollars are redirected to the winning creative executions, the results shoot up fast. This greatly accelerates time to success — and is the backbone of Feld’s philosophy. We bring rigorous testing methodologies to all of our creative work.
WE USE
ONLY WHAT
WORKS
Sophisticated hypotheses backed by data As the marketing landscape becomes ever more complicated, strategic partnership is an area of high value for our client partners. A comprehensive understanding of our client’s business and their industry at large is critical to a successful strategy. We analyze macro-economics, follow consumer trends, and track competitors’ activities. We leverage the best data sources available so that our briefs are backed by data-driven insights using the latest tools.
SELLS
AND
WHAT
We’re a marketing partner who constantly generates ideas to increase sales, maximize return on advertising investment and grow your business. We pride ourselves on our unusually close collaboration with clients. Client and agency act as one seamless team, freely sharing information. Together we form testable hypotheses, read the results, pursue the wins, and cut the losses. In everything we do, common sense prevails.
MORE JUICE
WE GET YOU
PER SQUEEZE
CREATIVE
WE ARE
Creativity is rocket science “Creative” in our industry today should not only refer to imaginative ideas and the makers behind them. As clients increasingly demand fully measurable results in advertising, “creative” also can describe the fine art of creating innovative client success stories. We have a bench of top-tier creatives on staff and on deck who will find the right mix, spurring immediate sales and building long-term brand preference.