Feld fuses the selling power of direct response with the creative power of brand
to produce exceptionally effective brand response television, streaming, and integrated campaigns.
Our purpose: To help our clients acquire profitable customers now,
while building brand preference over time.
Clients value our performance. Many of our relationships span a decade or more.
We’re different. Here’s how:
1. VERTICAL INTEGRATION
We provide strategy, creative, production, post-production, digital design and media all under one roof to maximize performance.
This vertical structure ensures everyone is aligned, enabling creative excellence, close client collaboration, significant cost savings, faster delivery times, easier channel integration, and seamless coordination with other client vendors. Executive management, account managers and creative teams are alumni of big agencies, providing senior hands-on attention and years of marketing expertise.
2. In-house Production: Graphite Films
Our efficient high quality/high output production model delivers multiple commercials and videos per shoot day, enabling affordable testing and segmented marketing.
We also provide still photographers and videographers to capture social content and photos for digital and direct mail. These teams work in parallel with our primary shooting crew, reducing the need for separate photo shoots or social content productions.
Graphite has produced over 3,500 brand response commercials and hundreds of online videos that are seen by millions of viewers each day.
3. Unique Testing Methodology
We test several different commercials on air simultaneously, not sequentially, to find the real winners faster.
Similar commercials from the same creative brief can vary in response by a factor of three or more. To mitigate the risk of airing only one creative execution, hoping it’s a winner – we test multiple different commercial executions on air at the same time. The marketplace reveals the winners. Plus we "earn while we learn.” As media spend is quickly redirected to the winners, our campaigns scale fast.
This test-against-control approach continues from launch and rollout throughout the life of the campaign.
4. Our Own Selling logic
Our selling logic can often make a 30 second commercial perform like a 60, effectively doubling frequency and delivering a higher return on media.
Unlike pure brand commercials, our brand response commercials are designed to give the viewer enough compelling information to buy now. In fact, 85% of direct sales or actions typically occur within three minutes of our commercial airing.
If direct marketing budgets were infinite, there’d be a salesperson at every kitchen table. Our commercials take their place. That’s why we patterned our selling logic after top-performing salespeople.
We know exactly who we’re talking to. We know their need or problem. We provide a solution with a clear and concise proposition. We back it up with proof. And then we ask for the order.