Because clarity sells. At Feld, we make it easy for a prospect to buy. Never make a prospect work to find out who you are and what you’re selling. So much of marketing today is vague, trying to entertain the viewer while skirting around defining the product, articulating its benefits, or making the sale. In advertising, selling isn’t beside the point. It IS the point. Know who you’re talking to. Identify the consumer problem you’re solving. State your proposition in the most clear and compelling way possible. Back it up with proof. Then ask them to take action.
Acquiring profitable customers today and building brand preference over time. From TV and Streaming to Direct Mail, email and digital support, Feld marries the best of brand advertising and the best of direct response, simultaneously delivering on both. Understanding the delicate balance of the emotional and the rational, combining brand imagery and brand positioning with clear features, benefits, and strong calls to action, we compel your prospects to take the desired action.
Gorgeous productions that deliver high output, low cost-per-spot, and unmatched value. Our in-house production and post-production company, Graphite Films, produces high-quality commercials and video content designed for use on television, streaming, and digital platforms. We’ve streamlined the production process to produce multiple commercials in a single shoot. All postproduction is in house, eliminating third-party markups and increasing speed to deliver beautiful yet cost-effective creative for a wide variety of budgets.
Our omnichannel approach ensures brand consistency across all channels. Focused on performance, we deliver best-in-class, relevant experiences based on understanding your audience — who they are, what they want, and when and where they get their buying information to make a purchase. We know the “when” and “where” are critical to success. That’s why we have in-house media planning and buying, to move quickly and efficiently — coordinating marketing efforts across channels to drive success at every touchpoint.
Creativity IS rocket science. “Creative” in our industry today should not refer only to imaginative ideas and the makers behind them. As clients increasingly demand full accountability from their advertising, “creative” also describes the fine art of using data and testing to lower risk, scale business and produce innovative client success stories.
Testing is at the core of everything we do. We leverage the best data sources and latest tools available, so that our test hypotheses are backed by on-target, data-driven insights. We interview management, customers and prospects. We listen in on call center calls. We develop audience segmentation through MRI. All to put dollars against the right targets. We test multiple creative messages simultaneously on air, or in any medium, to quickly identify the winners and underperformers. In-market testing yields real-world results, and lets you earn while you learn.
We measure everything and deploy media resources to what works best. When media dollars are redirected to the winning creative executions, the return on marketing investment shoots up fast. Testing greatly accelerates time to success and mitigates client risk. It is the backbone of Feld’s philosophy. We bring rigorous testing methodologies to all of our creative work, from simultaneous testing at launch, through test against control on rollout.
WE ARE MORE
We are marketing and business partners to our clients. A comprehensive understanding of our client’s business and their industry at large is critical to a successful marketing and advertising strategy. We analyze macro-economics, follow consumer trends, and track competitors’ activities. We’re a marketing partner who constantly generates ideas to increase sales, maximize return on advertising investment and grow your business. We pride ourselves on our unusually close collaboration with clients. Client and agency act as one seamless team, freely sharing information. Together we form testable hypotheses, read the results, pursue the wins, and cut the losses. In everything we do, common sense prevails.